SBS Is The Preferred Brake Supplier to the 2024 Podium At North West 200

    Press Release

    Svendborg, Denmark - SBS Friction A/S, the leading manufacturer of brake pads for motorcycle racing, tributes the podium as the 2024 edition of the North West 200 race comes to an end, with SBS Partners In Racing throughout all podiums in all race classes.

    This year’s race, held on the north coast of Ireland, was a record-breaking event that saw Glenn Irwin claim his 11th consecutive Superbike victory, equipped with SBS 889 DS-2 brakes. The North West 200 is Ireland’s largest outdoor sporting event, attracting crowds in excess of 150,000 as well as the biggest names in the sport.

    Glenn Irwin, riding the PBM Hager Ducati, made history by breaking the official lap record on a day of glorious sunshine, claiming pole position in the Superbike class after the opening qualifying session. He posted a speed of 124.895mph (200.999 kmh), 0.2 seconds quicker than Peter Hickman’s [SBS 985 DS-1/DS-2] official lap record speed of 124.799mph (200.844 kmh). All classes were close, with only milliseconds separating podium positions and requiring a lot of technical expertise from riders and teams in every brake sequence.

    Allan Østli, Race Manager at SBS, commented on the technical difficulties of the race,

    The North West 200 is a challenging race that tests the limits of both the riders, their brakes, and their machines. The high speeds achieved in the long straights cool the brake system components and put immense pressure, load, and temperature on the brake pads when entering the extreme brake sections of NW. Our brake pads are designed for these conditions, and offer riders superior feel and consistent brake performance.

    Allan Østli, Race Manager @ SBS

    Allan also expressed SBS' admiration for the race, teams, and riders,

    The North West 200 is more than just a race; it’s a testament to the skill, courage, and determination of the riders. We at SBS are proud to support these incredible athletes and their teams as Partners In Racing.

    Allan Østli, Race Manager @ SBS
    Glenn Irwin at North West 200 2024
    Glenn Irwin wheelies at North West 200 2024
    John McGuinnes takes 3rd at North West 200

    Image credit: Pacemaker Press & North West 200

    MUCH TO CELEBRATE
    The North West 200 race 2024 was a thrilling event that saw Glenn Irwin make history in the Irish sun. He equaled the superbike victory record on the opening night of action, and later surpassed the record, becoming one of the event’s most successful premier-class competitors to race NW200. Also, long-term SBS-sponsored race hero and 6-time NW200 champion, John McGuinness [SBS 841 DS-2], could celebrate his 30th anniversary on the Irish grid, adding a 3rd place to his championship plate in the Superstock series. Peter Hickman was close to one second faster than his competition in the Supertwin-series, while Davey Todd [SBS 985 DS-1] took the lead on his BMW in Superstock, in front of Peter Hickman and John McGuinnes. Davey Todd also rose to the challenge in Supersport leaving Richard Cooper [SBS 634 DS-2] in second and Michael Dunlop [SBS 841 DS-1] in third.

    SBS Friction A/S has been a long-time brake supplier to International TT racing events and teams. The company’s commitment to excellence and innovation in brake technology has made it the preferred choice for champions. As the leading Brake Pad manufacturer for racing, SBS Friction A/S is proud to have contributed to the success of the North West 200 race 2024.

    For more information about SBS Friction A/S and its range of high-performance brake pads, visit www.sbs.dk/racing

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