SBS Expands Distribution Network to Thailand and Cambodia

    Press Release

    BANGKOK, THAILAND - SBS Friction A/S, a leading manufacturer of high-performance brake pads for motorcycles and scooters, is pleased to announce the expansion of its distribution network to Thailand, with plans to extend into Cambodia in the near future. This strategic move is in partnership with Car-Lack (Thai-German) Co., Ltd, a well-established player in the Thailand motorcycle and scooter market, under the adept management of Sirijit Karnchanabatr.

    Car-Lack (Thai-German) Co., Ltd, founded in 1982, has built a strong reputation for its commitment to quality and customer satisfaction. The company offers a wide range of products and services tailored to the needs of motorcycle and scooter enthusiasts. With one of the country's largest retail outlets and a robust online presence, Car-Lack has become a trusted name among dealerships and riders in Thailand. Their experienced team is dedicated to providing top-notch service and support, ensuring that customers receive the best possible products and advice.

    Car-lack and SBS brakes announcing collaboration

    Car-Lack and SBS brakes announcing collaboration

    Car-Lack (Thai-German) Co., Ltd has a robust business plan for market entry and expansion with SBS, positioning them well to achieve the expected sales targets. The Car-Lack team already serves millions of motorcycle and scooter riders across Thailand, providing them with high-quality products and services. With the addition of SBS brake pads and brake discs, they will now offer a new, value-adding product line to their customers.

    We are thrilled to collaborate with Car-Lack (Thai-German) Co., Ltd to bring our high-performance brake pads to the passionate motorcycle and scooter riders of Thailand. The Thai market is particularly prominent for mid-sized vehicles, and we see a strong tendency for passionate riders from north to south. With Car-Lack’s extensive experience and commitment to quality, we are confident that this partnership will optimize brake performance for individual riders and enhance their overall riding experience.

    Christel Munk Pedersen, Chief Sales Officer @ SBS

    SBS will be available in physical stores across Thailand to begin with soon also online.

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